Adidas renews with UCLA

Adidas is looking to extend its partnership with UCLA as the school's official supplier of athletic apparel, according to a report in the SportsBusiness Daily.

UCLA and adidas have been partners since 1999, and the extension of the initial deal was set to expire this month. UCLA is the only school in the Pac-10 conference that is not outfitted by Nike Inc.

The Portland Oregonian reports that the new extension could be close to adidas' top collegiate partner, the University of Michigan. The Michigan-adidas deal brings in $7.5 million to the school annually. The current UCLA-adidas deal brings in $4.57 million annually.

Should a UCLA-adidas deal approach the figures of the Michigan deal, it would at least be in the top three in the Pac-10. It would be tops amongst public schools in the conference, a distinction it already holds.

The University of Southern California and Stanford University, both private schools, do not disclose the figures of their apparel deals.